No One Cares

“Well, right now we have a lot going on…”

Clients here this a lot from creatives. It’s a defense mechanism. However, here is the problem.

No one cares.

No one cares that your pipeline is full and you can’t handle much else. No one cares if three other clients have the same needs. No one cares how many hours you have to work. Guess what?

They shouldn’t.

It’s not their job to understand what else you have going on. It’s their job to pay you for the results once you deliver.  It’s not there job to care about your well being.

So what do you?

First, you remind your clients that you genuinely care about what they are working on. Let them know that their needs are your needs. Second, do what you can to make yourself a partner with your client. Third, subcontract what you can within reason.

Remember that when no one cares, they shouldn’t. That’s your job.

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  1. darrel posted this