Simplicity Wins
The Amazon Kindle is flying off the shelf. More than likely the $199 price point and Amazon’s brand recognition are driving sales. However, I don’t think that is what will sustain grow their sales. It’s the simplicity of the whole thing.
It will be the simplicity of UI design, the integration of the Amazon store and the simplicity of setting up the device.
This will inevitably lead to people sharing their Kindle Fire experiences with others, which is the most powerful marketing of all. Simplicity wins. In the long runs, simplicity beats features, celebrity endorsements and overhyped design. Simplicity of message, function and design is powerful combination that can be rarely beaten.
